The goal of SEO is to make it as easy as possible for Google to find your website (by using proper HTML code, writing relevant copy, designing for ease of use, optimizing page load speed) and then to give Google a reason to rank your website higher than all the other relevant websites .
WHITE HAT SEO :- White hat SEO is the only way to go if you want your site to get ahead and become a useful part of the internet. Carrying out white hat practices also means that the search friendly elements will like your site too, and position it accordingly in the SERP.
BLACK HAT SEO :-
In search engine optimization (SEO) terminology, black hat SEO refers to the use of aggressive SEO strategies, techniques and tactics that focus only on search engines and not a human audience, and usually does not obey search engines guidelines. Black hat SEO is more frequently used by those who are looking for a quick financial return on their Web site, rather than a long-term investment on their Web site.
GREY HAT SEO :-
Grey hat marketing is a combination of commonly accepted SEO techniques, such as paying someone to write an article for your website, and banned practices known as “black hat marketing,” such as hiding keywords in a page by making them the same color as the background. One common grey hat marketing technique is to “linkbait.” Linkbaiting occurs when you write a tailor-made article in order for social bookmarking sites to link to your site.
CREATIVE PEDIA 