Topics on Digital Marketing
- “We have technology, finally, that for the first time in human history allows people to really maintain rich connections with much larger numbers of people.
- “Innovation needs to be part of your culture. Consumers are transforming faster than we are, and if we don’t catch up, we’re in trouble.”
- “We want to know what consumers are looking for, what their values are, and how can we meet their needs. It’s not just about Big Data; it’s about translating that into the truth.”
- “There’s a problem with the word ‘social’. Social is not just Twitter, FB, etc. Social is a language.”
These are the main terms which we should recognize in field of Digital Marketing
BRANDING
A brand is more than a logo or company name. Your brand is what people say about you when you’re not in the room, the perception that clients or customers have of your business and the voice that defines your organization as a whole—to recognize the value potential here; however, requires branding strategies encapsulating each element.
The rules around branding are evolving more rapidly than ever, thanks to a changing consumer environment. The rise of Millennials, social media and thought-leadership are pushing brands to think differently and engage with their audiences in new ways.
KEYWORDS
Keyword marketing can have slightly different meanings depending on whom you ask, keyword marketing involves purchasing ad units, typically banners, on the search results page when a Web surfer searches for particular keywords and phrases. For search engine optimization professionals, keyword marketing involves achieving top placement in the actual search listings themselves.
The advantage of keyword marketing is the potential to reach the right people at the right time.
For example, assume a Web surfer enters-buy widgets online, as a search phrase. First, we know the potential visitor is interested in widgets. Specifically, they are interested in buying widgets.
Better yet, they are looking to buy online. This three word search phrase tells us much about what the Web surfer is looking for at that exact moment in time.
GOOGLE ADVERDS :- Here we’ll be looking at Google Ads (formerly known as Google AdWords): Google’s own advertising service which allows you to place search results for your website on a search engine results page (SERP) by paying for them.
SEO
If your prospective customers are searching in Google, Bing, and Yahoo to find your products or services, then you need an SEO strategy. More and more people are using multiple channels to research products and services and search engines are often part of the mix.
Google’s algorithm takes into account many factors, but one of the most important signals is the number of websites that reference, or link, to the information. Each link is like a vote in that website’s favor telling Google that it deserves to rank high in the search results.
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